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NFL Sideline - Own The Streets (2018)

The in-your-face grit and grind of professional gridiron returns to Europe this fall in the form of NFL Sideline. With the league’s top teams celebrated through an array of fresh threads, take to the streets in a head-turning wardrobe inspired by America’s ultimate contact sport.


In a game of inches, NFL Sideline is streets apart. So whatever your stomping ground - from the turf to the tarmac - make your presence felt and kick off the new season in style.

New Era presents Jay Ajayi: Homecoming (2017)

Earlier this year we got to hang out with London-born running back Jay Ajayi​ to revisit his old home in Hackney and surprise some locals at the same time. With Jay and the Dolphins back in town, stay tuned for details of a special appearance happening ahead of the second NFL game at Wembley this weekend.


New Era Europe x The Martinez Brothers II (2016)

House music leaders The Martinez Brothers have collaborated with the world’s leading sports and lifestyle headwear brand New Era to create an exclusive collection, consisting of a ‘Cuttin’ Headz’ cap and bomber jacket.


Following the success of their debut collaboration with New Era, the second installment articulates The Brothers’ visual artistry with a tonal version of the Cuttin’ Headz label illustration.


The limited edition cap and jacket will be launched alongside a short film that features their visual influences and talks of their upbringing in the Bronx. Having been inspired by the graffiti covered walls of New York, the patterns as seen on the cap and jacket reflect their comic styling and illustrative influences, which are contrasted by luxurious black and gold detailing.


“Our neighbourhood definitely had a lot to do with our artwork as graffiti was everywhere,” Chris and Stevie Martinez said. “It’s the same process, they work with colours and we work with sounds.”

New Era | Acts of Grime (2018)

New Era | Acts of Grime, a three-part series produced by legendary directors Tim and Barry that documents the history of the genre through the eyes of D Double E, Tempa T and Novelist


Releasing from July 19th onwards via Dazed, New Era passes the mic to those who were present at grime's inception in the basements of Bow over two decades ago to capture the story of what grime means to its creators and how it has evolved to become a global phenomenon.


The release will be followed by a special launch event at Red Gallery, Shoreditch, on July 26th, headlined by Novelist and a very special line up of the new and best in Grime.


A limited set of tickets are on sale now, for those who miss out, it will be live streamed on the day of the launch event. Check out @neweraeurope for further updates.


Finally, in recognition of the release, New Era has worked collaboratively with the three artists to design a signature headwear collection. Sold in limited numbers, the signature caps will go on sale post event at New Era stores on Carnaby Street and in Westfield Stratford City.

New Era Europe x Bring Me The Horizon (2015)

New Era & Bring Me the Horizon have collaborated to bring you a limited-edition strapback featuring artwork from the album That’s The Spirit. A second release of caps will go on sale via www.horizonsupply.co at 12pm (GMT) on Thursday 25th February.